{"id":20701,"date":"2026-11-11T09:25:16","date_gmt":"2026-11-11T08:25:16","guid":{"rendered":"https:\/\/retailtechconnect.com\/?p=20701"},"modified":"2026-11-09T13:44:01","modified_gmt":"2026-11-09T12:44:01","slug":"kider-crea-un-sello-rfid-friendly-especifico-para-mobiliario-de-tiendas","status":"publish","type":"post","link":"https:\/\/retailtechconnect.com\/en\/kider-crea-un-sello-rfid-friendly-especifico-para-mobiliario-de-tiendas\/","title":{"rendered":"Kider crea un sello RFID friendly espec\u00edfico para mobiliario de tiendas"},"content":{"rendered":"<p class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">La compa\u00f1\u00eda espa\u00f1ola Kider (parte del Grupo KDMK junto a Kimak y Citanias) especializada en soluciones de equipamiento comercial, ha creado el primer sello RFID friendly orientado a identificar mobiliario apto para esta tecnolog\u00eda en las tiendas. De esta manera, se elimina el riesgo de interferencias por materiales y se asegura el buen funcionamiento de los sistemas RFID que cada vez se utiliza m\u00e1s en los sistemas de control de stock, de cobro y autocobro o antihurto.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">Esta novedad es \u00fanica en el mercado y supone un gran avance para los retailers que quieren potenciar su uso de tecnolog\u00eda RFID en sus establecimientos comerciales. Y es que, hasta el momento, uno de los problemas m\u00e1s comunes en el sector era adquirir mobiliario que no era compatible con la tecnolog\u00eda RFID porque hac\u00edan de pantalla a la se\u00f1al. Un riesgo que elimina el sello RFID friendly de Kider, creando un entorno m\u00e1s garantista a la hora de comprar mobiliario y de invertir en la digitalizaci\u00f3n de tiendas y almacenes.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">El porcentaje de material con el que se fabrica el mobiliario es clave, seg\u00fan trasladan desde la compa\u00f1\u00eda, y un ligero exceso de alg\u00fan elemento puede provocar fallos en la se\u00f1al RFID bien por interferencias o por apantallamiento de se\u00f1al. \u201cPara que un elemento del mobiliario sea RFID friendly requiere de un control exhaustivo de muchos detalles. Especialmente de los materiales, pues depende mucho de si se utiliza acero, madera, aluminio o diferentes acabados como el cer\u00e1mico o el metacrilato para saber si son compatibles o incompatibles\u201d, explica Emanuele Soncin, director general de Kider.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/retailtechconnect.com\/en\/?attachment_id=20702\" rel=\"attachment wp-att-20702\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-20702\" src=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/11\/RTC-kider-Emanuele-Soncin-Business-Unit-Director-web.jpg\" alt=\"\" width=\"798\" height=\"448\" srcset=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/11\/RTC-kider-Emanuele-Soncin-Business-Unit-Director-web.jpg 798w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/11\/RTC-kider-Emanuele-Soncin-Business-Unit-Director-web-300x168.jpg 300w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/11\/RTC-kider-Emanuele-Soncin-Business-Unit-Director-web-768x431.jpg 768w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/11\/RTC-kider-Emanuele-Soncin-Business-Unit-Director-web-18x10.jpg 18w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/11\/RTC-kider-Emanuele-Soncin-Business-Unit-Director-web-150x85.jpg 150w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/11\/RTC-kider-Emanuele-Soncin-Business-Unit-Director-web-600x337.jpg 600w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/a><\/p>\n<h2 class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\"><b>La experiencia de Kider<\/b><\/span><\/span><\/h2>\n<p class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">Como indican desde la compa\u00f1\u00eda, el mobiliario es parte fundamental del entorno de una tienda, especialmente si se habla de RFID. La tecnolog\u00eda bien ejecutada lo convierte en un aliado, pero su mala instalaci\u00f3n o incompatibilidad con el mobiliario puede convertirlo en un enemigo. Las lecturas en la superficie de venta, en el almac\u00e9n de la trastienda o el apantallamiento en los puntos de cobro para evitar lecturas indeseadas son claves en las instalaciones de hoy en d\u00eda. <\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">Kider lanza este sello tras adquirir una amplia experiencia en el mercado, con m\u00e1s de 6.000 tiendas equipadas <\/span><\/span><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">en el sector de la alimentaci\u00f3n, deportes, electro, ferreter\u00eda y perfumer\u00eda<\/span><\/span><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">, m\u00e1s de 17.000 de zonas de cobro y autocobros y con una media de 100.000 metros cuadrados anuales de almacenes de trastienda fabricados con dise\u00f1o RFID friendly. Adem\u00e1s, parte de la especializaci\u00f3n de la compa\u00f1\u00eda nace del an\u00e1lisis de cada fabricaci\u00f3n en el que se tiene en cuenta la ergonom\u00eda de uso, durabilidad, y seguridad para el cliente.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/retailtechconnect.com\/en\/?attachment_id=20704\" rel=\"attachment wp-att-20704\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20704\" src=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/11\/RTC-Kider-Mueble-con-sello-RFID-en-farmacia-web.jpg\" alt=\"\" width=\"798\" height=\"444\" srcset=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/11\/RTC-Kider-Mueble-con-sello-RFID-en-farmacia-web.jpg 798w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/11\/RTC-Kider-Mueble-con-sello-RFID-en-farmacia-web-300x167.jpg 300w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/11\/RTC-Kider-Mueble-con-sello-RFID-en-farmacia-web-768x427.jpg 768w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/11\/RTC-Kider-Mueble-con-sello-RFID-en-farmacia-web-18x10.jpg 18w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/11\/RTC-Kider-Mueble-con-sello-RFID-en-farmacia-web-600x334.jpg 600w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/a><\/p>\n<p class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">\u201cNos hemos encontrado casos de retailers que hab\u00edan apostado por tecnolog\u00eda RFID y que, cuando han comprado el equipamiento, han adquirido productos que no son compatibles. Este sello elimina ese problema porque crea una l\u00ednea espec\u00edfica de mobiliario RFID friendly. El funcionamiento de la tecnolog\u00eda RFID depende de los materiales con los que se fabrica el mobiliario y es necesario un an\u00e1lisis correcto para evitar que una gran inversi\u00f3n se quede sin efectos\u201d, explica Soncin. <\/span><\/span><\/p>\n<h2 class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\"><b>Los objetivos del RFID<\/b><\/span><\/span><\/h2>\n<p class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">La tecnolog\u00eda RFID se utiliza actualmente en el sector con diferentes objetivos. Uno de ellos, y de los m\u00e1s comunes, es el de asegurar un control constante y efectivo del stock tanto en tienda como en trastienda. Esta tecnolog\u00eda permite saber, gracias al uso de etiquetas inteligentes, en qu\u00e9 lugar de la tienda est\u00e1 cada producto. \u201cFacilita mucho la organizaci\u00f3n del stock, de los almacenes y de lo que hay expuesto en tienda. Ayuda tanto a mejorar la eficiencia de todo el cat\u00e1logo como a potenciar la organizaci\u00f3n de los productos a la venta\u201d, detalla el alto directivo de Kider.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">Otro de los usos de la tecnolog\u00eda RFID es el del autocobro, que est\u00e1 en plena extensi\u00f3n en tiendas especialmente del sector textil y que requiere un dise\u00f1o muy concreto. En funci\u00f3n de su distribuci\u00f3n en tienda, el elemento se modela de forma que se eviten lecturas cruzadas.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">\u201cEste sello se otorga a aquellos productos de mobiliario que ya han pasado un an\u00e1lisis y cuya composici\u00f3n garantiza un correcto funcionamiento del propio mueble y una eficiente recepci\u00f3n de la se\u00f1al RFID, adem\u00e1s de un aislamiento frente a posibles lecturas cruzadas. Se estudia cada caso en funci\u00f3n de sus materiales constructivos y su morfolog\u00eda\u201d, remarca Soncin.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">Esta innovadora l\u00ednea se present\u00f3 a finales de septiembre en el RFID Innovation Summit <\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">celebr<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">ado en <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">el <\/span><\/span><\/span><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">Novotel Madrid Center<\/span><\/span> <span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">con los principales referentes del sector donde Kider puso de manifiesto en una ponencia la utilidad de este sello y su impacto positivo tanto en la organizaci\u00f3n de los retailers como en los equipos de compra y dise\u00f1o, a la par que mostr\u00f3 sus expositores temporales y permanentes, stands y shops in shop. <\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda espa\u00f1ola Kider (parte del Grupo KDMK junto a Kimak y Citanias) especializada en soluciones de equipamiento comercial, ha creado el primer sello RFID friendly orientado a identificar mobiliario apto para esta tecnolog\u00eda en las tiendas. De esta manera, se elimina el riesgo de interferencias por materiales y se asegura el buen funcionamiento de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[242,267,156,240],"tags":[509,510,508],"class_list":["post-20701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion","category-retail","category-seguridad","category-tecnologia","tag-kider","tag-mobiliario","tag-rfid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kider crea un sello RFID friendly espec\u00edfico para mobiliario de tiendas - RetailTechConnect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retailtechconnect.com\/en\/kider-crea-un-sello-rfid-friendly-especifico-para-mobiliario-de-tiendas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kider crea un sello RFID friendly espec\u00edfico para mobiliario de tiendas - RetailTechConnect\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda espa\u00f1ola Kider (parte del Grupo KDMK junto a Kimak y Citanias) especializada en soluciones de equipamiento comercial, ha creado el primer sello RFID friendly orientado a identificar mobiliario apto para esta tecnolog\u00eda en las tiendas. 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