{"id":20635,"date":"2026-10-08T09:28:02","date_gmt":"2026-10-08T07:28:02","guid":{"rendered":"https:\/\/retailtechconnect.com\/?p=20635"},"modified":"2026-10-02T20:58:42","modified_gmt":"2026-10-02T18:58:42","slug":"la-demanda-de-smartwatches-para-mayores-se-dispara-un-114-en-espana","status":"publish","type":"post","link":"https:\/\/retailtechconnect.com\/en\/la-demanda-de-smartwatches-para-mayores-se-dispara-un-114-en-espana\/","title":{"rendered":"La demanda de smartwatches para mayores se dispara un 114% en Espa\u00f1a"},"content":{"rendered":"

La tecnolog\u00eda ya no entiende de edad. Y los datos empiezan a demostrarlo: la demanda de smartwatches para personas mayores se ha disparado un 114,4% en Espa\u00f1a durante el \u00faltimo a\u00f1o, seg\u00fan datos de SaveFamily. Un crecimiento que refleja c\u00f3mo estos dispositivos comienzan a hacerse un hueco entre una generaci\u00f3n que busca en la tecnolog\u00eda algo m\u00e1s que estar conectada: mayor autonom\u00eda, seguridad y herramientas para mantenerse activa durante m\u00e1s tiempo.<\/span><\/span><\/p>\n

El crecimiento de la demanda concurre con una pir\u00e1mide poblacional cada <\/span><\/span><\/span>vez <\/span><\/span><\/span>m\u00e1s envejecida en Espa\u00f1a: el 21,1% de su poblaci\u00f3n tiene ya 65 a\u00f1os o m\u00e1s, seg\u00fan los \u00faltimos datos del INE, y el peso de esta generaci\u00f3n seguir\u00e1 creciendo. En este contexto y teniendo cerca a\u00fan la celebraci\u00f3n este pasado 1 de octubre del D\u00eda Internacional de las Personas de Edad, el reto ya no es \u00fanicamente vivir m\u00e1s a\u00f1os, sino hacerlo con mayor autonom\u00eda y calidad de vida, y ah\u00ed la tecnolog\u00eda juega un papel cada vez m\u00e1s relevante.<\/span><\/span><\/span><\/p>\n

La tecnolog\u00eda comienza as\u00ed a encontrar un nuevo espacio entre una generaci\u00f3n que tradicionalmente hab\u00eda quedado m\u00e1s alejada de los dispositivos digitales. Si durante a\u00f1os la principal preocupaci\u00f3n de las familias fue mantener el contacto con sus familiares mayores, ahora se a\u00f1aden otros factores: favorecer su autonom\u00eda, disponer de herramientas de seguridad ante una emergencia y fomentar una vida m\u00e1s activa.<\/span><\/span><\/span><\/p>\n

\"\"<\/a><\/p>\n

\n

\u201cEstamos centrados en desarrollar soluciones que apoyen a las familias independientemente de la edad de sus miembros. Estamos observando que el envejecimiento activo y la autonom\u00eda son cada vez m\u00e1s importantes. Por eso seguimos innovando con especial atenci\u00f3n a las personas mayores que pueden encontrarse m\u00e1s aisladas, pero tambi\u00e9n desarrollando herramientas sencillas y adaptadas a sus necesidades\u201d, explica Jorge \u00c1lvarez, CEO de SaveFamily.<\/span><\/span><\/span><\/p>\n<\/blockquote>\n

De contar pasos a pedir ayuda tras una ca\u00edda<\/span><\/span><\/span><\/b><\/h2>\n

La evoluci\u00f3n de estos dispositivos explica su crecimiento entre los usuarios de m\u00e1s edad. Los relojes inteligentes han dejado de servir \u00fanicamente para consultar la hora, recibir notificaciones o contar pasos. En los modelos dirigidos espec\u00edficamente a mayores, el inter\u00e9s se concentra en funciones relacionadas con seguridad, localizaci\u00f3n y seguimiento de la actividad cotidiana.<\/span><\/span><\/span><\/p>\n

Entre ellas se encuentran la detecci\u00f3n de ca\u00eddas y el aviso a familiares, el bot\u00f3n SOS para solicitar ayuda o la geolocalizaci\u00f3n. Estas herramientas pueden facilitar el contacto con la familia ante una situaci\u00f3n inesperada y reducir el tiempo necesario para localizar a la persona.<\/span><\/span><\/span><\/p>\n

Su utilidad no se limita, adem\u00e1s, a quienes viven aislados o lejos de sus familiares. Una ca\u00edda, una desorientaci\u00f3n o cualquier otro imprevisto puede producirse tambi\u00e9n cuando la familia reside cerca, pero no se encuentra f\u00edsicamente con la persona en ese momento.<\/span><\/span><\/span><\/p>\n

A estas funciones se suman herramientas destinadas a acompa\u00f1ar las rutinas diarias, como los avisos de medicaci\u00f3n, recordatorios frente al sedentarismo, registro de pasos y actividad o mediciones disponibles en determinados dispositivos, como frecuencia cardiaca, tensi\u00f3n arterial u ox\u00edgeno en sangre. Estos datos pueden servir como informaci\u00f3n de seguimiento y compartirse con familiares, cuidadores o profesionales sanitarios, sin sustituir en ning\u00fan caso una valoraci\u00f3n m\u00e9dica.<\/span><\/span><\/span><\/p>\n

Tecnolog\u00eda para una Espa\u00f1a que envejece<\/span><\/span><\/span><\/b><\/h2>\n

El auge de estos dispositivos se produce mientras Espa\u00f1a avanza hacia una estructura demogr\u00e1fica cada vez m\u00e1s envejecida. Seg\u00fan las proyecciones publicadas por el INE en 2026, las personas de 65 a\u00f1os o m\u00e1s, si se mantienen las tendencias demogr\u00e1ficas, llegar\u00edan a alcanzar un m\u00e1ximo del 30,9% en 2076.<\/span><\/span><\/span><\/p>\n

En ese escenario, la tecnolog\u00eda dirigida a las personas mayores deja de ser un nicho para convertirse en un \u00e1mbito con un peso creciente. El reto est\u00e1 en que esa digitalizaci\u00f3n no a\u00f1ada nuevas barreras, sino que contribuya a prolongar la autonom\u00eda y facilite que las personas mayores contin\u00faen conectadas con su entorno con una vida m\u00e1s activa.<\/span><\/span><\/span><\/p>\n

El pasado D\u00eda Internacional de las Personas de Edad, que Naciones Unidas celebra cada 1 de octubre, pone precisamente el foco en la necesidad de construir sociedades en las que las personas puedan mantener su participaci\u00f3n, seguridad y bienestar a medida que envejecen.<\/span><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"

La tecnolog\u00eda ya no entiende de edad. Y los datos empiezan a demostrarlo: la demanda de smartwatches para personas mayores se ha disparado un 114,4% en Espa\u00f1a durante el \u00faltimo a\u00f1o, seg\u00fan datos de SaveFamily. Un crecimiento que refleja c\u00f3mo estos dispositivos comienzan a hacerse un hueco entre una generaci\u00f3n que busca en la tecnolog\u00eda […]<\/p>\n","protected":false},"author":1,"featured_media":20637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[239,238],"tags":[493,491,190,492],"class_list":["post-20635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bienestar","category-salud","tag-salud","tag-savefamily","tag-silver-economy","tag-smartwatches"],"yoast_head":"\nLa demanda de smartwatches para mayores se dispara un 114% en Espa\u00f1a - RetailTechConnect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retailtechconnect.com\/en\/la-demanda-de-smartwatches-para-mayores-se-dispara-un-114-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La demanda de smartwatches para mayores se dispara un 114% en Espa\u00f1a - RetailTechConnect\" \/>\n<meta property=\"og:description\" content=\"La tecnolog\u00eda ya no entiende de edad. Y los datos empiezan a demostrarlo: la demanda de smartwatches para personas mayores se ha disparado un 114,4% en Espa\u00f1a durante el \u00faltimo a\u00f1o, seg\u00fan datos de SaveFamily. 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