{"id":20631,"date":"2026-10-15T09:40:40","date_gmt":"2026-10-15T07:40:40","guid":{"rendered":"https:\/\/retailtechconnect.com\/?p=20631"},"modified":"2026-10-02T20:16:28","modified_gmt":"2026-10-02T18:16:28","slug":"los-consumidores-europeos-insatisfechos-con-el-aumento-de-costes-en-las-compras-online","status":"publish","type":"post","link":"https:\/\/retailtechconnect.com\/en\/los-consumidores-europeos-insatisfechos-con-el-aumento-de-costes-en-las-compras-online\/","title":{"rendered":"Los consumidores europeos, insatisfechos con el aumento de costes en las compras online"},"content":{"rendered":"<p class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">El aumento de los precios y los costes adicionales asociados a las compras transfronterizas est\u00e1n presionando los presupuestos de los hogares en toda Europa. Seg\u00fan un nuevo estudio de NielsenIQ (NIQ) que abarca cinco grandes mercados europeos, los consumidores perciben el impacto de estos mayores costes al comprar fuera de sus fronteras, pero no necesariamente optan por alternativas locales.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #000000;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">\u00bfPor qu\u00e9 los consumidores europeos no se decantan por los comercios locales? El estudio, encargado por KleinS GmbH, una agencia <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">alemana <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">de marketing y comunicaci\u00f3n con sede en D\u00fcsseldorf que ayuda a empresas asi\u00e1ticas a entrar en Europa y a empresas europeas a expandirse en Asia, encuest\u00f3 en l\u00ednea a 2.501 consumidores de Alemania, Francia, Italia, Espa\u00f1a y Polonia.<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #000000;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">La investigaci\u00f3n analiz\u00f3 c\u00f3mo reaccionan los consumidores ante el aumento de los precios, los aranceles y otras presiones de costes, as\u00ed como la manera en que estos factores influyen en sus h\u00e1bitos de compra.<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">Los resultados muestran que las presiones de costes se perciben cada vez m\u00e1s en los presupuestos familiares. El 87% de los encuestados ha notado un aumento de los precios. En promedio, los consumidores se\u00f1alan un incremento del 23% en su coste de vida. M\u00e1s de la mitad (el 56%) afirma haber reducido, como consecuencia, el gasto en otros \u00e1mbitos.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">Por tanto, la relaci\u00f3n calidad-precio, la variedad de productos y el acceso a opciones asequibles siguen siendo factores clave en las decisiones de compra de los consumidores europeos.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #000000;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">Para algunos hogares, las compras transfronterizas por Internet siguen siendo una forma de aprovechar al m\u00e1ximo el presupuesto disponible. Cuando los costes aumentan, los consumidores no necesariamente dejan de comprar por completo; en su lugar, comparan los precios con mayor detenimiento, modifican su elecci\u00f3n de productos o recortan gastos en otras partidas.<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #000000;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">Estos hallazgos se producen en el contexto de un debate continuo en Europa sobre la regulaci\u00f3n de los env\u00edos de bajo valor y el comercio electr\u00f3nico transfronterizo. Si bien las nuevas normas pretenden abordar cuestiones normativas y de competencia, el estudio de NIQ revela c\u00f3mo perciben los consumidores los costes adicionales y el impacto que estos tienen en los presupuestos familiares.<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #000000;\"><span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: large;\">Por consiguiente, la asequibilidad sigue siendo un factor clave para los minoristas, las marcas y los responsables de formular pol\u00edticas. Cuando los presupuestos familiares se ven presionados, unos precios finales m\u00e1s elevados pueden influir tanto en los lugares donde compran los consumidores como en la forma en que distribuyen su dinero en general.<\/span><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>El aumento de los precios y los costes adicionales asociados a las compras transfronterizas est\u00e1n presionando los presupuestos de los hogares en toda Europa. Seg\u00fan un nuevo estudio de NielsenIQ (NIQ) que abarca cinco grandes mercados europeos, los consumidores perciben el impacto de estos mayores costes al comprar fuera de sus fronteras, pero no necesariamente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[268,272],"tags":[123,432],"class_list":["post-20631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamiento-del-consumidor","category-e-commerce","tag-ecommerce","tag-nielseniq"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los consumidores europeos, insatisfechos con el aumento de costes en las compras online - RetailTechConnect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retailtechconnect.com\/en\/los-consumidores-europeos-insatisfechos-con-el-aumento-de-costes-en-las-compras-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los consumidores europeos, insatisfechos con el aumento de costes en las compras online - RetailTechConnect\" \/>\n<meta property=\"og:description\" content=\"El aumento de los precios y los costes adicionales asociados a las compras transfronterizas est\u00e1n presionando los presupuestos de los hogares en toda Europa. Seg\u00fan un nuevo estudio de NielsenIQ (NIQ) que abarca cinco grandes mercados europeos, los consumidores perciben el impacto de estos mayores costes al comprar fuera de sus fronteras, pero no necesariamente [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retailtechconnect.com\/en\/los-consumidores-europeos-insatisfechos-con-el-aumento-de-costes-en-las-compras-online\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailTechConnect\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-15T07:40:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/10\/NielsenIQ-kleinS-ecommerce-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"798\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RetailTechConnect\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RetailTechConnect\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/los-consumidores-europeos-insatisfechos-con-el-aumento-de-costes-en-las-compras-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/los-consumidores-europeos-insatisfechos-con-el-aumento-de-costes-en-las-compras-online\\\/\"},\"author\":{\"name\":\"RetailTechConnect\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/#\\\/schema\\\/person\\\/e85445a2ba0c4d1ecf22c93cd491ac52\"},\"headline\":\"Los consumidores europeos, insatisfechos con el aumento de costes en las compras online\",\"datePublished\":\"2026-10-15T07:40:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/los-consumidores-europeos-insatisfechos-con-el-aumento-de-costes-en-las-compras-online\\\/\"},\"wordCount\":436,\"publisher\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/los-consumidores-europeos-insatisfechos-con-el-aumento-de-costes-en-las-compras-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retailtechconnect.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/NielsenIQ-kleinS-ecommerce-web.jpg\",\"keywords\":[\"ecommerce\",\"NielsenIQ\"],\"articleSection\":[\"Comportamiento del Consumidor\",\"e-commerce\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/los-consumidores-europeos-insatisfechos-con-el-aumento-de-costes-en-las-compras-online\\\/\",\"url\":\"https:\\\/\\\/retailtechconnect.com\\\/los-consumidores-europeos-insatisfechos-con-el-aumento-de-costes-en-las-compras-online\\\/\",\"name\":\"Los consumidores europeos, insatisfechos con el aumento de costes en las compras online - 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