{"id":20606,"date":"2026-11-03T09:26:43","date_gmt":"2026-11-03T08:26:43","guid":{"rendered":"https:\/\/retailtechconnect.com\/?p=20606"},"modified":"2026-10-17T22:52:27","modified_gmt":"2026-10-17T20:52:27","slug":"cinco-claves-para-que-el-canal-retail-evite-caidas-en-los-pagos-en-los-picos-de-demanda","status":"publish","type":"post","link":"https:\/\/retailtechconnect.com\/en\/cinco-claves-para-que-el-canal-retail-evite-caidas-en-los-pagos-en-los-picos-de-demanda\/","title":{"rendered":"Cinco claves para que el canal retail evite ca\u00eddas en los pagos en los picos de demanda"},"content":{"rendered":"<p class=\"western\">Los espa\u00f1oles gastaron una media de 485 euros durante el Black Friday y el Cyber Monday pasado. Un aumento del 6,5% en comparaci\u00f3n con el 2024 seg\u00fan datos de Webloyalty. Estas cifras ponen de manifiesto la importancia de esta ventana de consumo para muchos comercios y retailers, y que anticipa la vor\u00e1gine navide\u00f1a.<\/p>\n<p class=\"western\">Aunque no gestionan directamente su sistema de pagos, resulta esencial contar con un partner capaz de ofrecer unos pagos \u00e1giles, fiables y c\u00f3modos y la m\u00e1xima resiliencia y fiabilidad en las transacciones. Especialmente tras las recientes incidencias en el servicio de algunos proveedores globales y considerando el papel cr\u00edtico que juega el pago como \u00faltimo paso del proceso de compra.<\/p>\n<p class=\"western\">Con este objetivo y de cara a la pr\u00f3xima campa\u00f1a, Dojo, fintech de herramientas y tecnolog\u00eda de pagos, ha identificado cinco claves que los retailers deber\u00e1n valorar en sus proveedores de pagos para asegurar la operatividad y estabilidad en las transacciones frente a los picos de demanda del Golden Quarter.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Exigir una arquitectura cloud a prueba de fallos<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">El entorno cloud ofrece grandes ventajas, pero tambi\u00e9n exige prepararse para lo impredecible. Por ello, el sistema de pagos debe concebirse bajo una arquitectura cloud-native, deslocalizada en m\u00faltiples servidores, y capaz de operar en varias regiones de forma simult\u00e1nea. En esta l\u00ednea, los mecanismos de conmutaci\u00f3n autom\u00e1tica (failover) y servicios sin estado (stateless) hacen posible que las transacciones sigan su curso incluso ante un fallo puntual.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Asegurarse de que el proveedor elimine los puntos \u00fanicos de fallo<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">La redundancia es una ventaja competitiva. Invertir en una estrategia active-active, que reparta la carga entre varias infraestructuras y regiones es vital a la hora de garantizar la disponibilidad del servicio casi en su totalidad. Adem\u00e1s, los sistemas de supervisi\u00f3n continua y comprobaciones automatizadas de salud permiten detectar y corregir los errores antes de afectar al consumidor.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Garantizar la conectividad de los dispositivos de pago<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">Los puntos de venta f\u00edsico son un eslab\u00f3n cr\u00edtico en la experiencia de consumo. En este punto, los terminales con conectividad redundante mediante tarjetas SIM multicobertura 4G o 5G son la \u00faltima novedad, ya que son capaces de elegir la red disponible m\u00e1s potente autom\u00e1ticamente. Asimismo, los seguimientos de extremo a extremo (del dispositivo al centro de datos) permiten redirigir el tr\u00e1fico hacia rutas alternativas sin que el usuario perciba ninguna interrupci\u00f3n.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Contar con un proveedor preparado para los picos de demanda<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">El aumento de consumo del Black Friday hace que el sistema de pago se enfrente a su m\u00e1ximo nivel de estr\u00e9s. Las simulaciones de escenarios de alta demanda y test de resiliencia permiten anticipar cuellos de botella. Junto a ello, optimizar la capacidad de procesamiento y disponer de mecanismos autom\u00e1ticos de escalado evita que el sistema colapse en los momentos cr\u00edticos y garantiza una experiencia de pago fluida, r\u00e1pida y segura.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Elegir partners que conviertan la resiliencia en estrategia de negocio<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">La resiliencia tecnol\u00f3gica debe considerarse una palanca de competitividad, no un coste. Invertir en infraestructuras cr\u00edticas, distribuir servidores entre distintos pa\u00edses y diversificar proveedores evitan las p\u00e9rdidas y fortalecen la confianza del consumidor. En la era digital, la continuidad no se improvisa: se dise\u00f1a, se prueba y se perfecciona. Y solo los negocios que integren esta filosof\u00eda en su estrategia podr\u00e1n seguir operando cuando otros se detengan.<\/p>\n<p><a href=\"https:\/\/retailtechconnect.com\/en\/?attachment_id=20607\" rel=\"attachment wp-att-20607\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-20607\" src=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/dojo-Jesus-Molina-Head-of-Partners-de-Dojo-web.jpg\" alt=\"\" width=\"798\" height=\"448\" srcset=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/dojo-Jesus-Molina-Head-of-Partners-de-Dojo-web.jpg 798w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/dojo-Jesus-Molina-Head-of-Partners-de-Dojo-web-300x168.jpg 300w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/dojo-Jesus-Molina-Head-of-Partners-de-Dojo-web-768x431.jpg 768w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/dojo-Jesus-Molina-Head-of-Partners-de-Dojo-web-18x10.jpg 18w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/dojo-Jesus-Molina-Head-of-Partners-de-Dojo-web-150x85.jpg 150w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/dojo-Jesus-Molina-Head-of-Partners-de-Dojo-web-600x337.jpg 600w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/a><\/p>\n<blockquote>\n<p class=\"western\">En palabras de Jes\u00fas Molina, Head of Partners de Dojo en Espa\u00f1a: \u201cLas ca\u00eddas en los sistemas de pago nos recuerdan que la estabilidad financiera depende tanto de la infraestructura como de su capacidad de resistir al fallo. Este Black Friday, el \u00e9xito no ser\u00e1 de quien prometa mejores descuentos, sino de quien sea capaz de mantener la confianza del consumidor garantizando que los pagos se completen con \u00e9xito incluso en los momentos de alta demanda\u201d.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Los espa\u00f1oles gastaron una media de 485 euros durante el Black Friday y el Cyber Monday pasado. Un aumento del 6,5% en comparaci\u00f3n con el 2024 seg\u00fan datos de Webloyalty. Estas cifras ponen de manifiesto la importancia de esta ventana de consumo para muchos comercios y retailers, y que anticipa la vor\u00e1gine navide\u00f1a. Aunque no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[333,93,242,267,240],"tags":[484,485,123,61],"class_list":["post-20606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciberseguridad","category-ecosistema-retail","category-innovacion","category-retail","category-tecnologia","tag-black-friday","tag-dojo","tag-ecommerce","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cinco claves para que el canal retail evite ca\u00eddas en los pagos en los picos de demanda - RetailTechConnect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retailtechconnect.com\/en\/cinco-claves-para-que-el-canal-retail-evite-caidas-en-los-pagos-en-los-picos-de-demanda\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinco claves para que el canal retail evite ca\u00eddas en los pagos en los picos de demanda - RetailTechConnect\" \/>\n<meta property=\"og:description\" content=\"Los espa\u00f1oles gastaron una media de 485 euros durante el Black Friday y el Cyber Monday pasado. 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