{"id":20597,"date":"2026-10-23T09:13:00","date_gmt":"2026-10-23T07:13:00","guid":{"rendered":"https:\/\/retailtechconnect.com\/?p=20597"},"modified":"2026-10-17T23:15:07","modified_gmt":"2026-10-17T21:15:07","slug":"babel-identifica-las-tecnologias-clave-para-que-el-retail-aproveche-al-maximo-sus-campanas","status":"publish","type":"post","link":"https:\/\/retailtechconnect.com\/en\/babel-identifica-las-tecnologias-clave-para-que-el-retail-aproveche-al-maximo-sus-campanas\/","title":{"rendered":"Babel identifica las tecnolog\u00edas clave para que el retail aproveche al m\u00e1ximo sus campa\u00f1as"},"content":{"rendered":"<p class=\"western\">Tras superarse la mitad del a\u00f1o, los retailers hacen balance tras enfrentarse al reto de gestionar un volumen de transacciones que multiplica su actividad habitual. En este contexto, Babel ha identificado un conjunto de tecnolog\u00edas que permiten aprovechar al m\u00e1ximo el potencial comercial de estas fechas y mantener, al mismo tiempo, una experiencia de cliente \u00f3ptima. La compa\u00f1\u00eda, que trabaja con grandes cadenas del sector, ha dise\u00f1ado una hoja de ruta que combina inteligencia artificial, automatizaci\u00f3n y cloud h\u00edbrido para responder con agilidad a los picos de demanda y mejorar la rentabilidad de cada campa\u00f1a.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Inteligencia artificial<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">La primera pieza del engranaje es la inteligencia artificial, que ya no solo predice ventas, sino tambi\u00e9n devoluciones. Gracias a la anal\u00edtica avanzada, los retailers pueden anticipar comportamientos, ajustar precios en tiempo real y prever roturas de stock. Seg\u00fan estimaciones de la compa\u00f1\u00eda, estas capacidades podr\u00edan reducir los tiempos de respuesta en torno a 30% y aumentar la precisi\u00f3n de las previsiones de demanda en hasta 25%. La IA se ha convertido en el gran orquestador del retail moderno, capaz de traducir millones de datos en decisiones inmediatas que equilibran oferta y demanda sin penalizar la experiencia del cliente.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Automatizaci\u00f3n de procesos<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">Junto a ella, la automatizaci\u00f3n de procesos libera a los equipos de tareas repetitivas para centrarse en las que generan valor. Automatizar permite escalar operaciones sin multiplicar los recursos y mantener la consistencia del servicio incluso cuando las ventas se disparan. En este punto, los sistemas RPA y los flujos de trabajo inteligentes se integran en los departamentos de atenci\u00f3n, log\u00edstica y marketing, acelerando tiempos de respuesta y reduciendo costes operativos en m\u00e1s de 30%.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Nube h\u00edbrida<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">El tercer pilar lo forma el cloud h\u00edbrido, que combina la seguridad de las infraestructuras privadas con la flexibilidad de las p\u00fablicas. Este modelo permite a las empresas ampliar su capacidad tecnol\u00f3gica de forma inmediata durante los picos estacionales y reducirla despu\u00e9s, optimizando el gasto y garantizando la continuidad del servicio.<\/p>\n<p><a href=\"https:\/\/retailtechconnect.com\/en\/?attachment_id=20598\" rel=\"attachment wp-att-20598\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-20598\" src=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/Babel-Enrique-Ibarreta-responsable-de-Retail-en-Babel-web.jpg\" alt=\"\" width=\"798\" height=\"440\" srcset=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/Babel-Enrique-Ibarreta-responsable-de-Retail-en-Babel-web.jpg 798w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/Babel-Enrique-Ibarreta-responsable-de-Retail-en-Babel-web-300x165.jpg 300w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/Babel-Enrique-Ibarreta-responsable-de-Retail-en-Babel-web-768x423.jpg 768w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/Babel-Enrique-Ibarreta-responsable-de-Retail-en-Babel-web-18x10.jpg 18w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/Babel-Enrique-Ibarreta-responsable-de-Retail-en-Babel-web-600x331.jpg 600w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/a><\/p>\n<blockquote>\n<p class=\"western\">En palabras de Enrique Ibarreta, responsable de Retail en Babel, \u201cla nube h\u00edbrida es el motor invisible que sostiene la escalabilidad del retail moderno\u201d.<\/p>\n<\/blockquote>\n<ul>\n<li>\n<p class=\"western\"><i>Omnicanalidad real<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">El cuarto \u00e1mbito clave es la omnicanalidad real, posible gracias a la integraci\u00f3n de datos procedentes de todos los puntos de contacto con el cliente. Conectar el entorno online y el f\u00edsico permite reconocer al comprador en ambos espacios, personalizar ofertas y adaptar la experiencia en funci\u00f3n de su comportamiento. Para lograrlo, la sens\u00f3rica, el IoT y la computer vision aportan informaci\u00f3n sobre el recorrido del consumidor en la tienda, generando mapas de calor y activando campa\u00f1as en tiempo real.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Edge Computing<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">En paralelo, tecnolog\u00edas como el edge computing permiten procesar esos datos de manera local y en milisegundos, algo esencial para que las promociones o recomendaciones se activen justo en el momento adecuado. Esta capacidad de reacci\u00f3n inmediata convierte la visita a la tienda en un espacio din\u00e1mico y personalizado, alineado con la rapidez que el cliente experimenta en el entorno digital.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Hiperpersonalizaci\u00f3n<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">Otra de las herramientas que ganan protagonismo en estas fechas es la hiperpersonalizaci\u00f3n. Gracias al uso combinado de IA y machine learning, los retailers pueden ofrecer recomendaciones precisas, ajustar mensajes seg\u00fan contexto y construir relaciones m\u00e1s duraderas con sus clientes. No se trata solo de vender m\u00e1s, sino de crear una experiencia que haga volver al comprador.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Log\u00edstica inversa<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">La log\u00edstica inversa tambi\u00e9n entra en el foco tecnol\u00f3gico de Babel. El auge del comercio electr\u00f3nico y la pol\u00edtica de devoluciones sin fricci\u00f3n han convertido esta fase en un desaf\u00edo log\u00edstico y financiero. Mediante modelos predictivos y an\u00e1lisis de datos de calidad, los retailers pueden anticipar devoluciones, adaptar el stock y minimizar los costes derivados de estas operaciones, una variable decisiva para la rentabilidad de la campa\u00f1a.<\/p>\n<p class=\"western\">\u201cLos Black Friday y dem\u00e1s campa\u00f1as ya no se ganan en el escaparate, sino en la anticipaci\u00f3n. Las marcas que saben leer los datos en tiempo real y ajustar sus decisiones logran vender m\u00e1s, con menos fricci\u00f3n y mejor experiencia de cliente\u201d, afirma Ibarreta.<\/p>\n<h2 class=\"western\"><b>Concluyendo<\/b><\/h2>\n<p class=\"western\">Babel recuerda que la clave del \u00e9xito no est\u00e1 solo en la tecnolog\u00eda, sino en c\u00f3mo se aplica. Por eso, la compa\u00f1\u00eda acompa\u00f1a a sus clientes durante todo el proceso: desde la definici\u00f3n del producto y el dise\u00f1o del servicio digital hasta la construcci\u00f3n, operaci\u00f3n y mantenimiento de las soluciones. Este modelo integral combina conocimiento del negocio, capacidad t\u00e9cnica y visi\u00f3n estrat\u00e9gica, lo que permite adaptar cada proyecto a las particularidades del retailer.<\/p>\n<blockquote>\n<p class=\"western\">\u201cLa tecnolog\u00eda debe liberar a las personas, no sustituirlas. La IA y la automatizaci\u00f3n se encargan de lo repetitivo, mientras los equipos humanos se centran en la estrategia, la empat\u00eda y la creatividad\u201d, concluye el experto de Babel<\/p>\n<\/blockquote>\n<p class=\"western\">Cada campa\u00f1a es una prueba de velocidad, pero tambi\u00e9n de precisi\u00f3n. Conocer al cliente, anticipar su comportamiento y equilibrar la tecnolog\u00eda con la experiencia humana marcar\u00e1 la diferencia entre quienes logren aprovechar el Black Friday y quienes solo sobrevivan a \u00e9l. Babel sit\u00faa ese equilibrio en el centro de su visi\u00f3n: tecnolog\u00eda al servicio de las personas y datos convertidos en decisiones.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tras superarse la mitad del a\u00f1o, los retailers hacen balance tras enfrentarse al reto de gestionar un volumen de transacciones que multiplica su actividad habitual. En este contexto, Babel ha identificado un conjunto de tecnolog\u00edas que permiten aprovechar al m\u00e1ximo el potencial comercial de estas fechas y mantener, al mismo tiempo, una experiencia de cliente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[334,331,242,275,273,267,240,330],"tags":[478,61,470],"class_list":["post-20597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizacion","category-ia-empresarial","category-innovacion","category-inteligencia-artificial","category-omnicanalidad","category-retail","category-tecnologia","category-transformacion-digital","tag-babel","tag-retail","tag-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Babel identifica las tecnolog\u00edas clave para que el retail aproveche al m\u00e1ximo sus campa\u00f1as - RetailTechConnect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retailtechconnect.com\/en\/babel-identifica-las-tecnologias-clave-para-que-el-retail-aproveche-al-maximo-sus-campanas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Babel identifica las tecnolog\u00edas clave para que el retail aproveche al m\u00e1ximo sus campa\u00f1as - RetailTechConnect\" \/>\n<meta property=\"og:description\" content=\"Tras superarse la mitad del a\u00f1o, los retailers hacen balance tras enfrentarse al reto de gestionar un volumen de transacciones que multiplica su actividad habitual. 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