{"id":20592,"date":"2026-10-16T09:20:14","date_gmt":"2026-10-16T07:20:14","guid":{"rendered":"https:\/\/retailtechconnect.com\/?p=20592"},"modified":"2026-09-24T21:23:31","modified_gmt":"2026-09-24T19:23:31","slug":"seis-formas-en-que-los-portales-de-autoservicio-redefinen-la-relacion-con-el-cliente","status":"publish","type":"post","link":"https:\/\/retailtechconnect.com\/en\/seis-formas-en-que-los-portales-de-autoservicio-redefinen-la-relacion-con-el-cliente\/","title":{"rendered":"Seis formas en que los portales de autoservicio redefinen la relaci\u00f3n con el cliente"},"content":{"rendered":"<p class=\"western\">La digitalizaci\u00f3n de los procesos empresariales sigue avanzando a un ritmo imparable, impulsando la eficiencia, la agilidad y la satisfacci\u00f3n de los clientes. En este contexto, los portales de autoservicio por internet se consolidan como una herramienta clave para optimizar la comunicaci\u00f3n y las operaciones entre empresas y sus clientes, independientemente del sector.<\/p>\n<p><a href=\"https:\/\/retailtechconnect.com\/en\/?attachment_id=20593\" rel=\"attachment wp-att-20593\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-20593\" src=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/Arbentia-Iago-Oro-director-de-la-division-de-proyectos-de-Arbentia-web.jpg\" alt=\"\" width=\"798\" height=\"446\" srcset=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/Arbentia-Iago-Oro-director-de-la-division-de-proyectos-de-Arbentia-web.jpg 798w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/Arbentia-Iago-Oro-director-de-la-division-de-proyectos-de-Arbentia-web-300x168.jpg 300w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/Arbentia-Iago-Oro-director-de-la-division-de-proyectos-de-Arbentia-web-768x429.jpg 768w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/Arbentia-Iago-Oro-director-de-la-division-de-proyectos-de-Arbentia-web-18x10.jpg 18w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/Arbentia-Iago-Oro-director-de-la-division-de-proyectos-de-Arbentia-web-150x85.jpg 150w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/Arbentia-Iago-Oro-director-de-la-division-de-proyectos-de-Arbentia-web-600x335.jpg 600w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/a><\/p>\n<blockquote>\n<p class=\"western\">\u201cDurante a\u00f1os, muchas organizaciones consideraron que sus clientes no estaban preparados para interactuar con soluciones digitales de este tipo. Sin embargo, los h\u00e1bitos de consumo y trabajo han cambiado dr\u00e1sticamente. Hoy, tanto en entornos B2B como B2C, los usuarios esperan poder resolver incidencias, realizar consultas o acceder a informaci\u00f3n de forma inmediata y desde cualquier dispositivo\u201d, explica Iago Oro, responsable de la pr\u00e1ctica de Customer Enagagement de Arbentia.<\/p>\n<\/blockquote>\n<p class=\"western\">A continuaci\u00f3n, la consultora de negocio y partner de Microsoft Business Central Arbentia, identifica seis capacidades clave de los portales de autoservicio, que propician no solo la optimizaci\u00f3n de procesos, sino la adopci\u00f3n de un nuevo paradigma en la relaci\u00f3n empresa-cliente m\u00e1s colaborativo, transparente y orientado a la generaci\u00f3n conjunta de valor:<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Impulso a la eficiencia<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">Seg\u00fan un estudio de Spryker y Statista+ en varios sectores industriales de Estados Unidos, el 95% de los compradores B2B considera que los portales de autoservicio mejoran significativamente la eficiencia en la fase postventa, especialmente en tareas como la gesti\u00f3n de pedidos repetitivos, devoluciones o reclamaciones. Adem\u00e1s, dos tercios de los encuestados aseguran ahorrar entre 30 y 60 minutos por transacci\u00f3n cuando utilizan estas plataformas digitales.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Autonom\u00eda y empoderamiento del cliente<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">Estos entornos no solo agilizan los procesos y reducen los tiempos de espera, sino que tambi\u00e9n empoderan al cliente, permiti\u00e9ndole actuar de forma aut\u00f3noma y segura. Desde consultar facturas hasta descargar documentaci\u00f3n o registrar incidencias, todo puede realizarse desde un \u00fanico punto digital, disponible las 24 horas del d\u00eda, los siete d\u00edas de la semana.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Complemento para una relaci\u00f3n m\u00e1s fluida<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">Los portales de autoservicio no sustituyen la atenci\u00f3n humana, sino que la complementan. Automatizan las gestiones m\u00e1s rutinarias, liberando tiempo a los equipos internos para que puedan concentrarse en tareas de mayor valor a\u00f1adido. Este modelo h\u00edbrido \u2013combinando tecnolog\u00eda y atenci\u00f3n personal\u2013 es, de hecho, el preferido por el 70% de los compradores B2B, seg\u00fan el mismo estudio.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Experiencias m\u00e1s personalizadas<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">Estos entornos digitales tambi\u00e9n permiten a las empresas ofrecer una experiencia cada vez m\u00e1s personalizada. Los sistemas basados en inteligencia artificial pueden reconocer a los clientes registrados, ofrecerles precios personalizados, mostrar disponibilidad de productos o servicios y anticipar sus necesidades gracias al an\u00e1lisis de datos hist\u00f3ricos.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Habilitar la nueva era en la atenci\u00f3n con IA<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">La evoluci\u00f3n tecnol\u00f3gica ha convertido a los portales de autoservicio en herramientas inteligentes y proactivas. Hoy es posible integrar asistentes virtuales o chatbots que responden en tiempo real a preguntas sobre disponibilidad, precios o documentaci\u00f3n, adem\u00e1s de automatizar procesos administrativos como la descarga de facturas o certificados. En algunos casos, estas funcionalidades han logrado reducir las consultas al servicio de atenci\u00f3n al cliente en un 40%.<\/p>\n<ul>\n<li>\n<p class=\"western\"><i>Ampliando los canales para la comunicaci\u00f3n<\/i><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">Asimismo, la integraci\u00f3n de los portales de autoservicio con canales como WhatsApp Business o aplicaciones m\u00f3viles ampl\u00eda las posibilidades de interacci\u00f3n, ofreciendo a los clientes una experiencia m\u00e1s natural, accesible y cercana.<\/p>","protected":false},"excerpt":{"rendered":"<p>La digitalizaci\u00f3n de los procesos empresariales sigue avanzando a un ritmo imparable, impulsando la eficiencia, la agilidad y la satisfacci\u00f3n de los clientes. En este contexto, los portales de autoservicio por internet se consolidan como una herramienta clave para optimizar la comunicaci\u00f3n y las operaciones entre empresas y sus clientes, independientemente del sector. \u201cDurante a\u00f1os, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[334,94,384,272,93,241,242,275,273,367,240],"tags":[477,61,470],"class_list":["post-20592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizacion","category-colaboracion-empresarial","category-consumo","category-e-commerce","category-ecosistema-retail","category-experiencia-cliente","category-innovacion","category-inteligencia-artificial","category-omnicanalidad","category-retail-tech","category-tecnologia","tag-arbentia","tag-retail","tag-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seis formas en que los portales de autoservicio redefinen la relaci\u00f3n con el cliente - RetailTechConnect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retailtechconnect.com\/en\/seis-formas-en-que-los-portales-de-autoservicio-redefinen-la-relacion-con-el-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seis formas en que los portales de autoservicio redefinen la relaci\u00f3n con el cliente - RetailTechConnect\" \/>\n<meta property=\"og:description\" content=\"La digitalizaci\u00f3n de los procesos empresariales sigue avanzando a un ritmo imparable, impulsando la eficiencia, la agilidad y la satisfacci\u00f3n de los clientes. En este contexto, los portales de autoservicio por internet se consolidan como una herramienta clave para optimizar la comunicaci\u00f3n y las operaciones entre empresas y sus clientes, independientemente del sector. \u201cDurante a\u00f1os, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retailtechconnect.com\/en\/seis-formas-en-que-los-portales-de-autoservicio-redefinen-la-relacion-con-el-cliente\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailTechConnect\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-16T07:20:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/ARBENTIA_Portales-de-Autoservicio-para-clientes-web-798x445-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"798\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RetailTechConnect\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RetailTechConnect\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/seis-formas-en-que-los-portales-de-autoservicio-redefinen-la-relacion-con-el-cliente\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/seis-formas-en-que-los-portales-de-autoservicio-redefinen-la-relacion-con-el-cliente\\\/\"},\"author\":{\"name\":\"RetailTechConnect\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/#\\\/schema\\\/person\\\/e85445a2ba0c4d1ecf22c93cd491ac52\"},\"headline\":\"Seis formas en que los portales de autoservicio redefinen la relaci\u00f3n con el cliente\",\"datePublished\":\"2026-10-16T07:20:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/seis-formas-en-que-los-portales-de-autoservicio-redefinen-la-relacion-con-el-cliente\\\/\"},\"wordCount\":593,\"publisher\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/seis-formas-en-que-los-portales-de-autoservicio-redefinen-la-relacion-con-el-cliente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retailtechconnect.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/ARBENTIA_Portales-de-Autoservicio-para-clientes-web-798x445-1.jpg\",\"keywords\":[\"Arbentia\",\"Retail\",\"tendencias\"],\"articleSection\":[\"Automatizaci\u00f3n\",\"colaboraci\u00f3n empresarial\",\"Consumo\",\"e-commerce\",\"ecosistema retail\",\"Experiencia cliente\",\"Innovaci\u00f3n\",\"Inteligencia Artificial\",\"Omnicanalidad\",\"Retail Tech\",\"Tecnolog\u00eda\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/seis-formas-en-que-los-portales-de-autoservicio-redefinen-la-relacion-con-el-cliente\\\/\",\"url\":\"https:\\\/\\\/retailtechconnect.com\\\/seis-formas-en-que-los-portales-de-autoservicio-redefinen-la-relacion-con-el-cliente\\\/\",\"name\":\"Seis formas en que los portales de autoservicio redefinen la relaci\u00f3n con el cliente - 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