{"id":20569,"date":"2026-10-09T09:13:30","date_gmt":"2026-10-09T07:13:30","guid":{"rendered":"https:\/\/retailtechconnect.com\/?p=20569"},"modified":"2026-09-24T20:18:52","modified_gmt":"2026-09-24T18:18:52","slug":"segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo","status":"publish","type":"post","link":"https:\/\/retailtechconnect.com\/en\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/","title":{"rendered":"Seg\u00fan Andersen Consulting, \u201cdecidir es el nuevo cuello de botella del consumo\u201d"},"content":{"rendered":"

El principal obst\u00e1culo para el crecimiento del retail no est\u00e1 en el momento de pago, sino mucho antes: en la b\u00fasqueda, la comparaci\u00f3n y la toma de decisi\u00f3n. Esto es lo que se desprende del Bar\u00f3metro del Consumidor Retail, un estudio, elaborado por Andersen Consulting a partir de una investigaci\u00f3n realizada a m\u00e1s de 700 consumidores en Espa\u00f1a publicado antes del verano.<\/p>\n

El bar\u00f3metro revela que el proceso de compra ha dejado de ser lineal. El consumidor actual combina m\u00faltiples fuentes de informaci\u00f3n (buscadores, webs de marca, marketplaces o redes sociales), en un recorrido fragmentado que incrementa la complejidad de la decisi\u00f3n.<\/p>\n

Este comportamiento genera un exceso de informaci\u00f3n y desplaza la tensi\u00f3n hacia las fases previas a la compra: El 52,9% de los consumidores afirma que los principales problemas se producen en las fases previas a la compra, especialmente al comparar opciones (21,1%) y en la b\u00fasqueda de productos (18,4%).<\/p>\n

\"\"<\/a><\/p>\n

\n

Como indica Gabriel Pagola, Managing Director \u2013 Partner (Braintrust) en Andersen Consulting: \u201cEn un entorno de sobreinformaci\u00f3n, el problema ya no es encontrar productos, sino elegir entre demasiadas opciones. El consumidor se enfrenta a una complejidad creciente en la b\u00fasqueda y la comparaci\u00f3n, lo que desplaza el reto del retail hacia la simplificaci\u00f3n, la recomendaci\u00f3n y la curaci\u00f3n de la oferta\u201d.<\/p>\n<\/blockquote>\n

El estudio tambi\u00e9n pone de manifiesto que la experiencia del cliente no termina con la compra ya que para el 14,4% de los consumidores, la fase de postventa es el punto donde encuentra m\u00e1s dificultades, lo que implica que la gesti\u00f3n posterior a la venta puede tener un impacto directo en la percepci\u00f3n de la marca y en la fidelidad.<\/p>\n

Personalizaci\u00f3n s\u00ed, pero con valor<\/b><\/h2>\n

Otro de los hallazgos m\u00e1s relevantes del bar\u00f3metro es la coexistencia en el consumidor de dos expectativas aparentemente contradictorias. El 76% de los consumidores valora la personalizaci\u00f3n cuando aporta un beneficio claro y tangible, pero el 67% se siente inc\u00f3modo cuando percibe un uso excesivo de sus datos.<\/p>\n

\"\"<\/a><\/p>\n

\n

\u201cEl sector retail se mueve en un terreno delicado. El consumidor valora la personalizaci\u00f3n cuando le aporta un beneficio claro, pero la rechaza cuando percibe intrusi\u00f3n. El reto, por tanto, no es disponer de m\u00e1s datos sobre el cliente, sino utilizarlos con sentido, de forma que le ayuden a tomar decisiones y le aporten un valor real. El cliente no busca experiencias diferenciales, sino soluciones pr\u00e1cticas que le permitan ahorrar, encontrar m\u00e1s r\u00e1pido lo que necesita y simplificar su proceso de compra\u201d, indica Jos\u00e9 Manuel Brell, tambi\u00e9n Managing Director \u2013 Partner en Andersen Consulting.<\/p>\n<\/blockquote>\n

De hecho, los datos demuestran que la personalizaci\u00f3n m\u00e1s eficaz es la que genera un beneficio directo y tangible. Los descuentos personalizados (72%) se sit\u00faan como la opci\u00f3n mejor valorada por los consumidores, por delante de otras propuestas m\u00e1s aspiracionales o emocionales.<\/p>\n

Confianza y rapidez, claves para pagar m\u00e1s y fidelizar<\/b><\/h2>\n

Por \u00faltimo, el bar\u00f3metro muestra que los drivers de decisi\u00f3n del consumidor responden a dos l\u00f3gicas distintas. Por un lado, el precio competitivo sigue siendo el principal motivo individual para elegir y volver a un comercio (38,8%). Por otro, cuando se analiza la fidelidad, los factores determinantes son la experiencia: la comodidad, la confianza y la calidad del servicio explican m\u00e1s del 50% de la recurrencia.<\/p>\n

Esta misma l\u00f3gica se observa en la disposici\u00f3n a pagar m\u00e1s, donde los \u00fanicos drivers que destacan de forma consistente son la confianza (28,8%) y la rapidez en la entrega (24,2%). En conjunto, estos datos reflejan que, aunque el precio sigue siendo clave en la elecci\u00f3n, la relaci\u00f3n a largo plazo con el cliente y el valor percibido se construyen cada vez m\u00e1s sobre la experiencia.<\/p>\n

\n

\u201cEste tipo de conversaciones, que combinan estrategia, datos, tecnolog\u00eda y visi\u00f3n regulatoria a la vez, son las que verdaderamente permiten pasar del an\u00e1lisis a la acci\u00f3n. Porque entender al cliente es importante. Pero saber qu\u00e9 hacer con ese conocimiento marca la diferencia\u201d, se\u00f1alan desde la consultora.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

El principal obst\u00e1culo para el crecimiento del retail no est\u00e1 en el momento de pago, sino mucho antes: en la b\u00fasqueda, la comparaci\u00f3n y la toma de decisi\u00f3n. Esto es lo que se desprende del Bar\u00f3metro del Consumidor Retail, un estudio, elaborado por Andersen Consulting a partir de una investigaci\u00f3n realizada a m\u00e1s de 700 […]<\/p>\n","protected":false},"author":1,"featured_media":20570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[268,384,269,241,267],"tags":[466,467,61],"class_list":["post-20569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamiento-del-consumidor","category-consumo","category-decision-de-compra","category-experiencia-cliente","category-retail","tag-andersen-consulting","tag-consultoria","tag-retail"],"yoast_head":"\nSeg\u00fan Andersen Consulting, \u201cdecidir es el nuevo cuello de botella del consumo\u201d - RetailTechConnect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retailtechconnect.com\/en\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seg\u00fan Andersen Consulting, \u201cdecidir es el nuevo cuello de botella del consumo\u201d - RetailTechConnect\" \/>\n<meta property=\"og:description\" content=\"El principal obst\u00e1culo para el crecimiento del retail no est\u00e1 en el momento de pago, sino mucho antes: en la b\u00fasqueda, la comparaci\u00f3n y la toma de decisi\u00f3n. Esto es lo que se desprende del Bar\u00f3metro del Consumidor Retail, un estudio, elaborado por Andersen Consulting a partir de una investigaci\u00f3n realizada a m\u00e1s de 700 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retailtechconnect.com\/en\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailTechConnect\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-09T07:13:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/andersen-Retail-Barometro-Consumidor_Banner-hero-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"798\" \/>\n\t<meta property=\"og:image:height\" content=\"446\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RetailTechConnect\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RetailTechConnect\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\\\/\"},\"author\":{\"name\":\"RetailTechConnect\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/#\\\/schema\\\/person\\\/e85445a2ba0c4d1ecf22c93cd491ac52\"},\"headline\":\"Seg\u00fan Andersen Consulting, \u201cdecidir es el nuevo cuello de botella del consumo\u201d\",\"datePublished\":\"2026-10-09T07:13:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\\\/\"},\"wordCount\":705,\"publisher\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retailtechconnect.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/andersen-Retail-Barometro-Consumidor_Banner-hero-web.jpg\",\"keywords\":[\"Andersen Consulting\",\"consultor\u00eda\",\"Retail\"],\"articleSection\":[\"Comportamiento del Consumidor\",\"Consumo\",\"Decisi\u00f3n de Compra\",\"Experiencia cliente\",\"Retail\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\\\/\",\"url\":\"https:\\\/\\\/retailtechconnect.com\\\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\\\/\",\"name\":\"Seg\u00fan Andersen Consulting, \u201cdecidir es el nuevo cuello de botella del consumo\u201d - RetailTechConnect\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retailtechconnect.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/andersen-Retail-Barometro-Consumidor_Banner-hero-web.jpg\",\"datePublished\":\"2026-10-09T07:13:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retailtechconnect.com\\\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retailtechconnect.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/andersen-Retail-Barometro-Consumidor_Banner-hero-web.jpg\",\"contentUrl\":\"https:\\\/\\\/retailtechconnect.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/andersen-Retail-Barometro-Consumidor_Banner-hero-web.jpg\",\"width\":798,\"height\":446},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/retailtechconnect.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Seg\u00fan Andersen Consulting, \u201cdecidir es el nuevo cuello de botella del consumo\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/#website\",\"url\":\"https:\\\/\\\/retailtechconnect.com\\\/\",\"name\":\"RetailTechConnect\",\"description\":\"Un espacio para retailers y comercios que quieran avanzar en la era digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/retailtechconnect.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/#organization\",\"name\":\"RetailTechConnect\",\"url\":\"https:\\\/\\\/retailtechconnect.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/retailtechconnect.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/WhatsApp-Image-2025-12-22-at-11.37.39-2.jpeg\",\"contentUrl\":\"https:\\\/\\\/retailtechconnect.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/WhatsApp-Image-2025-12-22-at-11.37.39-2.jpeg\",\"width\":1320,\"height\":616,\"caption\":\"RetailTechConnect\"},\"image\":{\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/retailtechconnect.com\\\/#\\\/schema\\\/person\\\/e85445a2ba0c4d1ecf22c93cd491ac52\",\"name\":\"RetailTechConnect\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1abbfd085524844d24fe3e883dda639fe3a97c6290520d90b01937bd2173d4ed?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1abbfd085524844d24fe3e883dda639fe3a97c6290520d90b01937bd2173d4ed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1abbfd085524844d24fe3e883dda639fe3a97c6290520d90b01937bd2173d4ed?s=96&d=mm&r=g\",\"caption\":\"RetailTechConnect\"},\"sameAs\":[\"https:\\\/\\\/retailtechconnect.com\"],\"url\":\"https:\\\/\\\/retailtechconnect.com\\\/en\\\/author\\\/retailtech\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seg\u00fan Andersen Consulting, \u201cdecidir es el nuevo cuello de botella del consumo\u201d - RetailTechConnect","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/retailtechconnect.com\/en\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/","og_locale":"en_GB","og_type":"article","og_title":"Seg\u00fan Andersen Consulting, \u201cdecidir es el nuevo cuello de botella del consumo\u201d - RetailTechConnect","og_description":"El principal obst\u00e1culo para el crecimiento del retail no est\u00e1 en el momento de pago, sino mucho antes: en la b\u00fasqueda, la comparaci\u00f3n y la toma de decisi\u00f3n. Esto es lo que se desprende del Bar\u00f3metro del Consumidor Retail, un estudio, elaborado por Andersen Consulting a partir de una investigaci\u00f3n realizada a m\u00e1s de 700 […]","og_url":"https:\/\/retailtechconnect.com\/en\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/","og_site_name":"RetailTechConnect","article_published_time":"2026-10-09T07:13:30+00:00","og_image":[{"width":798,"height":446,"url":"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/andersen-Retail-Barometro-Consumidor_Banner-hero-web.jpg","type":"image\/jpeg"}],"author":"RetailTechConnect","twitter_card":"summary_large_image","twitter_misc":{"Written by":"RetailTechConnect","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/retailtechconnect.com\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/#article","isPartOf":{"@id":"https:\/\/retailtechconnect.com\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/"},"author":{"name":"RetailTechConnect","@id":"https:\/\/retailtechconnect.com\/#\/schema\/person\/e85445a2ba0c4d1ecf22c93cd491ac52"},"headline":"Seg\u00fan Andersen Consulting, \u201cdecidir es el nuevo cuello de botella del consumo\u201d","datePublished":"2026-10-09T07:13:30+00:00","mainEntityOfPage":{"@id":"https:\/\/retailtechconnect.com\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/"},"wordCount":705,"publisher":{"@id":"https:\/\/retailtechconnect.com\/#organization"},"image":{"@id":"https:\/\/retailtechconnect.com\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/#primaryimage"},"thumbnailUrl":"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/andersen-Retail-Barometro-Consumidor_Banner-hero-web.jpg","keywords":["Andersen Consulting","consultor\u00eda","Retail"],"articleSection":["Comportamiento del Consumidor","Consumo","Decisi\u00f3n de Compra","Experiencia cliente","Retail"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/retailtechconnect.com\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/","url":"https:\/\/retailtechconnect.com\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/","name":"Seg\u00fan Andersen Consulting, \u201cdecidir es el nuevo cuello de botella del consumo\u201d - RetailTechConnect","isPartOf":{"@id":"https:\/\/retailtechconnect.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/retailtechconnect.com\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/#primaryimage"},"image":{"@id":"https:\/\/retailtechconnect.com\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/#primaryimage"},"thumbnailUrl":"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/andersen-Retail-Barometro-Consumidor_Banner-hero-web.jpg","datePublished":"2026-10-09T07:13:30+00:00","breadcrumb":{"@id":"https:\/\/retailtechconnect.com\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/retailtechconnect.com\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/retailtechconnect.com\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/#primaryimage","url":"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/andersen-Retail-Barometro-Consumidor_Banner-hero-web.jpg","contentUrl":"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/andersen-Retail-Barometro-Consumidor_Banner-hero-web.jpg","width":798,"height":446},{"@type":"BreadcrumbList","@id":"https:\/\/retailtechconnect.com\/segun-andersen-consulting-decidir-es-el-nuevo-cuello-de-botella-del-consumo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/retailtechconnect.com\/"},{"@type":"ListItem","position":2,"name":"Seg\u00fan Andersen Consulting, \u201cdecidir es el nuevo cuello de botella del consumo\u201d"}]},{"@type":"WebSite","@id":"https:\/\/retailtechconnect.com\/#website","url":"https:\/\/retailtechconnect.com\/","name":"RetailTechConnect","description":"A space for retailers and businesses that want to move forward in the digital age.","publisher":{"@id":"https:\/\/retailtechconnect.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/retailtechconnect.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/retailtechconnect.com\/#organization","name":"RetailTechConnect","url":"https:\/\/retailtechconnect.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/retailtechconnect.com\/#\/schema\/logo\/image\/","url":"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/01\/WhatsApp-Image-2025-12-22-at-11.37.39-2.jpeg","contentUrl":"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/01\/WhatsApp-Image-2025-12-22-at-11.37.39-2.jpeg","width":1320,"height":616,"caption":"RetailTechConnect"},"image":{"@id":"https:\/\/retailtechconnect.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/retailtechconnect.com\/#\/schema\/person\/e85445a2ba0c4d1ecf22c93cd491ac52","name":"RetailTechConnect","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/1abbfd085524844d24fe3e883dda639fe3a97c6290520d90b01937bd2173d4ed?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1abbfd085524844d24fe3e883dda639fe3a97c6290520d90b01937bd2173d4ed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1abbfd085524844d24fe3e883dda639fe3a97c6290520d90b01937bd2173d4ed?s=96&d=mm&r=g","caption":"RetailTechConnect"},"sameAs":["https:\/\/retailtechconnect.com"],"url":"https:\/\/retailtechconnect.com\/en\/author\/retailtech\/"}]}},"jetpack_featured_media_url":"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/andersen-Retail-Barometro-Consumidor_Banner-hero-web.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/retailtechconnect.com\/en\/wp-json\/wp\/v2\/posts\/20569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retailtechconnect.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retailtechconnect.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retailtechconnect.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/retailtechconnect.com\/en\/wp-json\/wp\/v2\/comments?post=20569"}],"version-history":[{"count":2,"href":"https:\/\/retailtechconnect.com\/en\/wp-json\/wp\/v2\/posts\/20569\/revisions"}],"predecessor-version":[{"id":20574,"href":"https:\/\/retailtechconnect.com\/en\/wp-json\/wp\/v2\/posts\/20569\/revisions\/20574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retailtechconnect.com\/en\/wp-json\/wp\/v2\/media\/20570"}],"wp:attachment":[{"href":"https:\/\/retailtechconnect.com\/en\/wp-json\/wp\/v2\/media?parent=20569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retailtechconnect.com\/en\/wp-json\/wp\/v2\/categories?post=20569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retailtechconnect.com\/en\/wp-json\/wp\/v2\/tags?post=20569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}