{"id":20514,"date":"2026-09-28T09:21:02","date_gmt":"2026-09-28T07:21:02","guid":{"rendered":"https:\/\/retailtechconnect.com\/?p=20514"},"modified":"2026-09-23T22:30:38","modified_gmt":"2026-09-23T20:30:38","slug":"el-ecommerce-espanol-eleva-un-254-sus-envios-en-agosto","status":"publish","type":"post","link":"https:\/\/retailtechconnect.com\/en\/el-ecommerce-espanol-eleva-un-254-sus-envios-en-agosto\/","title":{"rendered":"El eCommerce espa\u00f1ol eleva un 25,4% sus env\u00edos en agosto"},"content":{"rendered":"<p class=\"western\">El verano (al menos el vacacional) llega a su fin y es momento de hacer balance de c\u00f3mo han comprado los espa\u00f1oles durante los meses estivales. Aunque las vacaciones transforman las rutinas y los h\u00e1bitos de consumo, el eCommerce sigue muy presente en el d\u00eda a d\u00eda, desde quienes aprovechan esta \u00e9poca para dedicar m\u00e1s tiempo a sus aficiones, hasta quienes se anticipan a los grandes acontecimientos deportivos o empiezan a prepararse para la vuelta a la rutina.<\/p>\n<p class=\"western\">Seg\u00fan los datos de Packlink, plataforma online especializada en soluciones de paqueter\u00eda, analizando el comportamiento de los consumidores europeos, el volumen de env\u00edos en Espa\u00f1a aument\u00f3 un 25,4% en agosto respecto al mismo mes del 2025. Una evoluci\u00f3n que refleja c\u00f3mo los meses de verano siguen siendo un periodo exponencial de actividad para el comercio electr\u00f3nico y que los h\u00e1bitos de compra online contin\u00faan consolid\u00e1ndose entre los consumidores espa\u00f1oles.<\/p>\n<p class=\"western\"><b>El tir\u00f3n de los acontecimientos deportivos<\/b><\/p>\n<p class=\"western\">La cita mundialista demostr\u00f3 c\u00f3mo el comprar con antelaci\u00f3n es una tendencia cada vez m\u00e1s clara. Este a\u00f1o, con el gran evento futbol\u00edstico del a\u00f1o, los aficionados espa\u00f1oles demostraron que prefieren tenerlo todo preparado antes de que comience la competici\u00f3n. Seg\u00fan el an\u00e1lisis de Packlink, el 81,5% de los consumidores espa\u00f1oles compra merchandising con m\u00e1s de dos semanas de antelaci\u00f3n al evento. Una tendencia que pone de manifiesto la creciente importancia de la planificaci\u00f3n en este tipo de compras y que se traduce en consumidores que se adelantan para asegurarse de recibir sus camisetas y productos favoritos a tiempo.<\/p>\n<p class=\"western\">Esta anticipaci\u00f3n coincide con la evoluci\u00f3n positiva de la categor\u00eda de deportes, la cual registr\u00f3 un crecimiento del 20,6% en julio y del 34,1% en agosto frente al mismo periodo del 2025. Las camiseta blanca de la selecci\u00f3n con una estrella se agot\u00f3 r\u00e1pidamente la versi\u00f3n oficial, y con una sengunda estrella ya ni hablaiamos.<\/p>\n<p class=\"western\">M\u00e1s all\u00e1 del f\u00fatbol, los datos muestran c\u00f3mo las aficiones siguen teniendo un peso importante en las compras online y c\u00f3mo los consumidores est\u00e1n cada vez m\u00e1s acostumbrados a anticipar aquellas compras vinculadas a fechas o acontecimientos concretos.<\/p>\n<p class=\"western\"><b>Un verano marcado por el ocio, el hogar y las compras de temporada<\/b><\/p>\n<p class=\"western\">El deporte no ha sido el \u00fanico protagonista. Los datos de la compa\u00f1\u00eda muestran un verano especialmente din\u00e1mico en categor\u00edas relacionadas con el tiempo libre, el hogar y el estilo de vida.<\/p>\n<p class=\"western\">En este caso, arte y ocio fue la categor\u00eda que m\u00e1s creci\u00f3 en agosto, con un 46,6% m\u00e1s de env\u00edos que en el mismo periodo del a\u00f1o anterior. El dato refleja el inter\u00e9s por productos relacionados con las aficiones y el tiempo libre, dos aspectos que cobran especial protagonismo durante los meses de verano.<\/p>\n<p class=\"western\">Tambi\u00e9n destaca hogar, jardiner\u00eda y mascotas, las cuales aumentaron un 44,9% sus env\u00edos en agosto, lo que sin duda demuestra c\u00f3mo esta temporada es un buen momento para dedicar m\u00e1s atenci\u00f3n al cuidado y bienestar en casa.<\/p>\n<p class=\"western\">Por su parte, moda y calzado registr\u00f3 un crecimiento del 38,8%, impulsado por unas fechas en las que las rebajas, las vacaciones y los viajes suelen venir acompa\u00f1ados de nuevas necesidades de vestuario.<\/p>\n<p class=\"western\">Tambi\u00e9n destaca la evoluci\u00f3n de la categor\u00eda de beb\u00e9s, que aument\u00f3 un 41% sus env\u00edos en agosto respecto al mismo mes del a\u00f1o anterior, reflejando el incremento de la demanda de productos para los m\u00e1s peque\u00f1os durante el periodo estival.<\/p>\n<p><a href=\"https:\/\/retailtechconnect.com\/en\/?attachment_id=20516\" rel=\"attachment wp-att-20516\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-20516 alignleft\" src=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/packlink-Daniela-Arcobasso-2-web.jpg\" alt=\"\" width=\"798\" height=\"512\" srcset=\"https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/packlink-Daniela-Arcobasso-2-web.jpg 798w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/packlink-Daniela-Arcobasso-2-web-300x192.jpg 300w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/packlink-Daniela-Arcobasso-2-web-768x493.jpg 768w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/packlink-Daniela-Arcobasso-2-web-18x12.jpg 18w, https:\/\/retailtechconnect.com\/wp-content\/uploads\/2026\/09\/packlink-Daniela-Arcobasso-2-web-600x385.jpg 600w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/a><\/p>\n<blockquote>\n<p class=\"western\">\u201cLos datos de este verano confirman que el comercio online sigue formando parte de los h\u00e1bitos de compra de los espa\u00f1oles, incluso durante periodos en los que cambian sus rutinas. Tambi\u00e9n observamos un consumidor cada vez m\u00e1s previsor, que planifica sus compras con mayor antelaci\u00f3n cuando estas est\u00e1n ligadas a ocasiones concretas, como los grandes eventos deportivos. Para los ecommerces, entender estas tendencias resulta fundamental para anticiparse a los picos de demanda y ofrecer opciones de entrega que est\u00e9n a la altura de las expectativas de los consumidores. En Packlink ayudamos a las marcas a adaptarse a estos cambios y a gestionar sus env\u00edos de forma eficiente, para que la experiencia del cliente sea positiva de principio a fin\u201d, afirma Daniela Arcobasso, Senior Product Director.<\/p>\n<\/blockquote>\n<p class=\"western\">","protected":false},"excerpt":{"rendered":"<p>El verano (al menos el vacacional) llega a su fin y es momento de hacer balance de c\u00f3mo han comprado los espa\u00f1oles durante los meses estivales. Aunque las vacaciones transforman las rutinas y los h\u00e1bitos de consumo, el eCommerce sigue muy presente en el d\u00eda a d\u00eda, desde quienes aprovechan esta \u00e9poca para dedicar m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[245,268,384,272],"tags":[123,151,442,449,441],"class_list":["post-20514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-especializado","category-comportamiento-del-consumidor","category-consumo","category-e-commerce","tag-ecommerce","tag-ecommerce-y-retail","tag-envios","tag-packlink","tag-paqueteria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El eCommerce espa\u00f1ol eleva un 25,4% sus env\u00edos en agosto - RetailTechConnect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retailtechconnect.com\/en\/el-ecommerce-espanol-eleva-un-254-sus-envios-en-agosto\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El eCommerce espa\u00f1ol eleva un 25,4% sus env\u00edos en agosto - RetailTechConnect\" \/>\n<meta property=\"og:description\" content=\"El verano (al menos el vacacional) llega a su fin y es momento de hacer balance de c\u00f3mo han comprado los espa\u00f1oles durante los meses estivales. 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