{"id":19429,"date":"2026-02-15T12:55:26","date_gmt":"2026-02-15T11:55:26","guid":{"rendered":"https:\/\/retailtechconnect.com\/?p=19429"},"modified":"2026-02-15T12:55:26","modified_gmt":"2026-02-15T11:55:26","slug":"estrella-galicia-celebra-el-carnaval-con-una-edicion-especial","status":"publish","type":"post","link":"https:\/\/retailtechconnect.com\/en\/estrella-galicia-celebra-el-carnaval-con-una-edicion-especial\/","title":{"rendered":"Estrella Galicia celebra el Carnaval con una edici\u00f3n especial\u00a0"},"content":{"rendered":"<table role=\"presentation\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td>\n<div>\n<table role=\"presentation\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td>\n<div>\n<table role=\"presentation\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td>\n<div class=\"m_-3709499366517833166mj-column-per-100\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"left\">\n<div>\n<p><strong>Madrid, 9 de febrero de 2026<\/strong>\u00a0\u2013 Estrella Galicia reivindica el esp\u00edritu del Carnaval con una nueva edici\u00f3n especial, una propuesta que pone en valor el car\u00e1cter popular, diverso y festivo de una de las celebraciones m\u00e1s reconocidas del calendario espa\u00f1ol.<\/p>\n<p>Bajo el lema \u201c<em>La birra es un carnaval<\/em>\u201d, la marca viste sus formatos de 33 cl y 20 cl con una etiqueta que incorpora elementos iconogr\u00e1ficos inspirados en las distintas formas de vivir esta festividad, respetando su tono e identidad y haciendo un gui\u00f1o a las tradiciones locales que hacen \u00fanica esta fiesta en cada territorio.<\/p>\n<p>La edici\u00f3n estar\u00e1 disponible exclusivamente en el canal de hosteler\u00eda de todo el pa\u00eds durante las pr\u00f3ximas semanas, con el objetivo de acompa\u00f1ar los momentos de encuentro, disfrute y celebraci\u00f3n propios de estas fechas.<\/p>\n<p>\u201c<em>Esta iniciativa es una forma de rendir homenaje a una fiesta que se vive con una intensidad especial en muchos puntos de Espa\u00f1a y que forma parte de nuestro imaginario colectivo. Con esta etiqueta queremos celebrar esa diversidad, ese esp\u00edritu festivo y esa manera tan nuestra de compartir alrededor de una cerveza<\/em>\u201d, se\u00f1ala Paloma Freire, Brand Manager de Estrella Galicia.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Acerca de Estrella Galicia<\/strong><\/p>\n<p>Estrella Galicia es la marca de cerveza de Corporaci\u00f3n Hijos de Rivera. Fundada en 1906 en A Coru\u00f1a como una f\u00e1brica de cervezas y hielo, la marca ha sabido mantener su esencia familiar y artesanal a lo largo de sus 120 a\u00f1os de historia, combin\u00e1ndola con una firme apuesta por la innovaci\u00f3n y la calidad.<\/p>\n<p>Con un amplio portfolio de productos, Estrella Galicia se ha posicionado como un s\u00edmbolo de autenticidad, compromiso y pasi\u00f3n por la cerveza. La marca impulsa iniciativas en torno a la m\u00fasica, la gastronom\u00eda, la cultura y el deporte, que refuerzan su conexi\u00f3n con la identidad, la cultura y el p\u00fablico.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>Madrid, 9 de febrero de 2026\u00a0\u2013 Estrella Galicia reivindica el esp\u00edritu del Carnaval con una nueva edici\u00f3n especial, una propuesta que pone en valor el car\u00e1cter popular, diverso y festivo de una de las celebraciones m\u00e1s reconocidas del calendario espa\u00f1ol. Bajo el lema \u201cLa birra es un carnaval\u201d, la marca viste sus formatos de 33 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49],"tags":[55,51,53,62,56,60,52,50,63,58,54,59,61,57],"class_list":["post-19429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gran-consumo--alimentacion-y-bebidas-fmcg","tag-branding","tag-carnaval","tag-carnaval2026","tag-consumo","tag-culturapopular","tag-edicioneslimitadas","tag-edicionespecial","tag-estrellagalicia","tag-experienciademarca","tag-marcasespanolas","tag-marketingemocional","tag-marketingexperiencial","tag-retail","tag-tradicion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrella 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